Delivering Measurable Business Results
The experiences we create aren’t just fun for us and the people we’re making it for. They also drive real business results.
Target
- Shoppable video, 5% increase in sales/session
- Video Game Advisor; so successful in pilot it was rolled out to 1700 Target stores
- Converse One Star Campaign: averaged 35 minutes of people listening to custom Pandora skinned player.
- Global Navigation Redesign: 3.4 increase in sales/session, 30% more product views
Dell
- Cyber Monday 2008: we delivered 300% above plan for online revenue
- Cyber Monday 2010: expandable banner on MSN.com scored 30,520,440 unique impressions; interaction rate was >5 times the benchmark rate; average engagement time was over 30 seconds more than benchmark; sales up 479%
- AdamoByDell.com attracted nearly 800,000 unique visitors from around the world and more than 1 million page views within a month of launch
ABC Full Episode player
- 89% advertiser recall
Mitsubishi Outlander Sport Campaign
- 250% increase in Facebook “likes” in 3 months
- Visits from social networks up over 1000%
- Natural search up over 1000%
- 55,000 live drive registrations – 258% above plan
- In 10 days, dealers experienced 3 months of test drives