Target Video Games Advisor
While Target experienced healthy online sales of their video game products, in-store they weren’t experiencing the same success. After evaluating the discrepancy we discovered that the richness of product information available online (such as user reviews and ratings) wasn’t mirrored in the in-store experience.
Case Studies
Target Holiday Campaign
Holiday shopping accounts for 25% of Target’s multi-billion total business for the year. In 2009, Possible (who worked on Target Holiday for four consecutive years) was challenged to develop a new multi-channel strategy for reaching Target guests.