Andrew Solmssen Speaking at Digital Hollywood’s Media Summit
Possible EVP and GM of our Los Angeles office, Andrew Solmssen will be a featured speaker for a Media in Transition Workshop at Digital Hollywood’s 2012 Media Summit in New York City.
News
Beware the Native
By Andrew Solmssen, July 14 2011
By this point, you’ve probably heard of transmedia storytelling – telling a story across different platforms and formats. Well, in today’s climate, we need the same thing: transmedia marketing
Disney Studios iPad App
Disney Studios asked Possible Worldwide to design a unique new feature in the Disney ecosystem: a way to learn about, locate, and pay for content relating to both theatrical releases and home video titles.
Andrew Solmssen Writes Cover Story for iMedia
7 Habits of Highly Effective Tablet Marketers
By Andrew Solmssen
It’s amazing to think that, just over a year ago, there wasn’t a tablet computer market.
Betty Crocker iPad App
Betty Crocker is not just a national brand: she’s a national hero. The sharing and exchange of Betty Crocker recipes and tips between family and friends–and down through the generations–has made Betty the “original social media queen.”