Orville Redenbacher’s Pop Cam Game
Until we figure out how to transfer actual food across the Web, this virtual snacking game is the best alternative.
Case Studies
BountyTowels.com
The web is a place of visual content and exploration where people scroll through images and scan headlines before deciding what they’ll spend time on. Keeping this observation in mind, Possible Worldwide set about redesigning Bounty’s website.
Vicks Feel Better Friend Facebook App
During cough, cold, and flu season, Facebook status updates and tweets that say things like “feeling like crap, ugh!” become the norm. What if there were a way to take this information and use it as an opportunity to connect with your sick friend?
Healthy Choice “Distraktion” Banners
In 2010, Healthy Choice launched a new line of frozen meals, Healthy Choice Mediterranean Inspired Café Steamers. In partnership with Sapient Nitro, Possible Worldwide created a campaign dramatizing just how unique, delicious, and attention grabbing these new meals are.
Disney Studios iPad App
Disney Studios asked Possible Worldwide to design a unique new feature in the Disney ecosystem: a way to learn about, locate, and pay for content relating to both theatrical releases and home video titles.
The Google Art Project
Possible Worldwide worked with Google on their most recent launch, The Google Art Project, which allows one to take a virtual tour of some of the world’s greatest museums.
Coca-Cola Open Happiness
Open a bottle of Coke and feel happy and refreshed—that’s the simple proposition behind our wildly successful digital campaign in support of Coke’s “Open Happiness” marketing campaign.
Pepto Bismol Piñata Smash
The Pepto-Bismol brand exists to help cover people when they choose to let loose, have fun, and occasionally over-indulge. In celebration of Cinco de Mayo, Pepto-Bismol and Possible Worldwide invited fun-loving people everywhere to come and smash piñatas on YouTube.
Starwood Made For China
Starwood Hotels wished to promote the launch of their new booking system, which allows Chinese travelers—some 55 million of which will travel outside China this year—to register using double-byte characters rather than simplified Chinese.
Pringles Can Hands
An iconic brand with unique packaging and many passionate fans, Pringles had neglected the digital channel and was looking for an innovative way to engage with its community. Ultimately, the main objective of this campaign was to make consumers think about Pringles—even when they’re not buying them.