Shane Atchison appointed as CEO of Possible Worldwide
Possible Worldwide, a WPP Digital company, has appointed Shane Atchison, CEO and co-founder of ZAAZ, to serve as CEO, taking the reins from Trevor Kaufman who will become the agency’s Chairman. Atchison will continue to lead ZAAZ, the agency he co-founded in 1998.
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Hong Kong Jockey Club
The Hong Kong Jockey Club, one of the globe’s most prestigious horse-racing associations, challenged the perception that horse racing is a sport limited to mature customers.. . . by reimagining the entire …
Possible Worldwide Acquires Hungary’s CarnationGroup
Deal Provides Firm with Industry-Leading Presence in Central European Market; New Offices in Hungary, Austria, Romania and Serbia
Vote Now for the Webby People’s Voice Awards!
Possible Worldwide is nominated for three Webby People’s Voice awards and we’re counting on you to help us get the word out. Cast your vote now for The Art of Touch and the CarnationGroup website!
Marty Boyer to Speak at Queen City Merge Web Conference
Marty Boyer, Chief Product Officer in our Cincinnati office, is speaking Friday May 11 at the Queen City Merge Web Conference held at Cincinnati’s Contemporary Arts Center. His presentation,“Feel My Innovation,” will …
PRWeek’s Digital Campaign of the Month: P&G Children’s Safe Drinking Water Program!
The “1 Like = 1 Day” Facebook campaign that Possible Worldwide recently spearheaded as part of the P&G Children’s Safe Drinking Water program is making a huge difference to people in need in developing countries.
The Internet Advertising Competition (IAC)
Possible Worldwide takes home seven IAC awards! The IAC awards are given by the Web Marketing Association to honor and showcase excellence in online advertising.
Burn Loop Machine
In 2010 Burn, the Swedish high-energy drink, sponsored the electronic tent at Brazil’s largest music festival: Rock in Rio. Possible Sao Paulo was challenged to make a mark in this very competitive environment—in which dozens of brands and huge international music stars elbow each other for the attention of media and the audience.
BountyTowels.com Praised by The Daily Egg for Interactivity
In this post “How to Create Remarkable Websites For Boring Products,” Angela Jones highlights her top seven websites that got it right, recognizing our interactive design work on BountyTowels.com.
Disney Studios iPad App
Disney Studios asked Possible Worldwide to design a unique new feature in the Disney ecosystem: a way to learn about, locate, and pay for content relating to both theatrical releases and home video titles.